Nootropics market seen nearly doubling by 2030

By AI, Created 1:12 PM UTC, June 04, 2026, /AGP/ – The Business Research Company projects the global nootropics market will rise from $5.96 billion in 2025 to $13.23 billion by 2030, as demand grows for cognitive health, anti-aging and wellness products. North America led the market in 2025, while Asia-Pacific is expected to post the fastest growth.

Why it matters: - The nootropics market is moving from a niche supplement category toward broader consumer demand tied to memory, focus, sleep and mental performance. - The growth outlook signals more room for over-the-counter and prescription products, plus new formulations and delivery formats. - The report frames nootropics as part of the wider cognitive health and anti-aging market, which expands the potential customer base.

What happened: - The Business Research Company released its 2026 nootropics market report, covering market size, trends and a global forecast through 2035. - The market is projected to grow from $5.96 billion in 2025 to $6.96 billion in 2026. - The report forecasts the market will reach $13.23 billion by 2030. - The report says the 2025-2026 increase reflects a 16.9% compound annual growth rate. - The report says the 2026-2030 period implies a 17.4% CAGR. - The report defines nootropics as substances designed to improve memory and stimulate brain function. - Common nootropics named in the report include caffeine, creatine, vitamins and minerals. - The report notes nootropics are not treatments for diseases. - A free sample is available here. - The full report is available here.

The details: - Earlier growth was restrained by limited availability of prescription nootropics, low consumer awareness, reliance on traditional stimulants, high prices for advanced cognitive enhancers and restricted online sales channels. - Growth through 2030 is expected to come from wider use of OTC and prescription nootropics. - The report points to rising demand for blends of natural and synthetic ingredients. - Distribution is expected to expand across online and offline channels. - The report cites growing interest in cognitive health and anti-aging benefits. - Product formulation and delivery technology innovation is another expected driver. - Nootropic drinks and powders are among the trends the report highlights. - Consumer awareness is rising around benefits linked to memory, mood, sleep and mental performance. - The report says the study covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The 2026 report package adds market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technology analysis, future trend analysis, updated graphics and tables.

Between the lines: - The market forecast suggests consumers are increasingly comfortable with cognitive supplements that sit between wellness products and functional nutrition. - North America’s lead suggests the category already has mature demand and distribution, while Asia-Pacific’s faster growth points to a later-stage expansion cycle. - The report’s emphasis on natural plus synthetic blends shows the category is broadening beyond single-ingredient supplements.

What’s next: - The market is expected to keep scaling as distribution widens and product formats diversify. - Asia-Pacific is positioned as the fastest-growing region during the forecast period. - More brands are likely to focus on cognitive health positioning, anti-aging claims and multi-benefit formulations.